Skip to main content

Promoting Your Brand - Team Samrat Singh 13




                   Chapter 4


Promoting Your Brand 

 How to ‘Be Everywhere’



Why do you need to go to the trouble of creating or acquiring all of these different elements for your brand?


Simple: because you’re now going to try and make sure that your brand is ‘everywhere’ and you’re going to try and take every opportunity to increase your brand awareness and brand recognition. A large part of this will take place on social media, where for instance you will need to have a similar look and feel on every single site.


This is important because it ensures a seamless and consistent experience for your customers and it looks much more professional and impressive.


Your website is going to be the main place where you show off your brand, but when someone visits your Facebook page or your Twitter page, you need to make sure they are greeted with the exact same logo, the same username, the same cover image and the same type of content. All of this will further reinforce their impressions of your brand and will make them much more impressed and much more likely to click ‘Like’.




Marketing Techniques


Now you could write an entire ebook just on marketing, so we won’t do that here. We will however touch briefly on how you’re going to enhance your brand through a few internet marketing strategies.


To begin with then, you’re going to create all those social media sites and ensure that you have prominent branding on each of them. At the same time though, you also need to ensure that your social media pages are providing value that’s relevant to your industry. This will reflect on your business and it will encourage more people to follow and share your content.


Think about your ‘value proposition’ and your mission statement and try to evoke this through your social media. Show images and posts that will inspire and move people and get them to really get behind your brand. In the case of WarmSocks, you might use Instagram to show pictures of people cuddled up by the fire, or reading a great book in the evening. This way you are using social media to promote the lifestyle that you’re selling.


And why not show a little bit of behind-the-scenes stuff too? This works particularly well if you have a ‘personal brand’ (meaning that you use your own name and likeness) but

even for start-ups this is a good way to show the energy and enthusiasm behind what you do.


Another important tool for your marketing will be creating a mailing list and a blog. These both allow you to use ‘content marketing’, which is what will bring people to your site and get people to read your content regularly. Here you need to think about what will bring people to your business in searches but also how you can further sell people on your vision and get them behind what you do.


Video also creates lots of great opportunities and especially if you choose to create a campaign or an event that will translate well to this medium.




Team Samrat Singh 

CEO

TEAM SAMRAT MULTI VENTURE 

www.tsm13.com

Comments

Post a Comment

Popular posts from this blog

Top 8 Niche To Build Interests, Expertise, and Audience - Team Samrat Singh

  The best niche for a blog depends on the blogger's interests, expertise, and audience. Some popular niche options include: Personal finance: This niche can include topics such as budgeting, saving money, investing, and credit management. Travel: This niche can include everything from budget travel to luxury travel, and can include tips, reviews, and destination guides. Food and cooking: This niche can include recipes, cooking tips, restaurant reviews, and food-related news. Personal development: This niche can include topics such as self-improvement, productivity, motivation, and goal-setting. Health and wellness: This niche can include topics such as fitness, nutrition, mental health, and alternative medicine. Parenting: This niche can include information and advice for parents on a wide range of topics, from pregnancy and childbirth to raising kids of all ages. Technology: This niche can include reviews of new products, tutorials, and insights on how to use technology in everyd...
Post a Comment
Read more

Team Samrat Singh 13 - How You Motivate Yourself

How you motivate yourself Once you start feeling less than motivated, just feeling lazy and unmotivated. There are few practical solutions to motivation problem are:- Make a deal with yourself: - You can make deal small or large with yourself, good for overcoming procrastination and getting things done, you simply tell yourself like when I’ am done with this chapter/work I can take a walk in the park and enjoy ice- cream. Act like it – If you don’t feel motivated or enthusiastic than act like it, the strange thing is that within a few minutes you actually start to feel motivated or enthusiastic for real. Do something small and create a flow:- Just clean your desk, you just need to get started, when you have finished that small task you will feel more alert and ready to go to the next thing, you just to get started to get motivated. Start slow: - Instead of jumping in something at full speed start slow. Actually getting started, even if it’s at...
Post a Comment
Read more

Being Really Happy Chapter 4 - Team Samrat Singh 13

Chapter 4: What Is The Empowered Happiness Mindset? Synopsis Do you want your life to be happier? Do you want your relationships with other people better than before? Do you want your business to be successful? Well, the real secret to all of these lies on your mindset. Weird as it may sound, you are living in a world in which things happen depending on what you think. This is something that most people fail to realize. Whether you actually believe this or not, this is something that works similarly for everyone. By focusing on the things that you do not want or complaining about those negative things in your life, more negativity tend to enter your life. But if you start to focus more on things that you want and think about all the positives happening to your life, you also bring in more of that. What Is It Happiness, as they always say, is a choice, which means that if you choose to be happy, then, you will be. Happiness is a kind of choice that you make and create for yourself. It i...
Post a Comment
Read more