Skip to main content

Promoting Your Brand - Team Samrat Singh 13




                   Chapter 4


Promoting Your Brand 

 How to ‘Be Everywhere’



Why do you need to go to the trouble of creating or acquiring all of these different elements for your brand?


Simple: because you’re now going to try and make sure that your brand is ‘everywhere’ and you’re going to try and take every opportunity to increase your brand awareness and brand recognition. A large part of this will take place on social media, where for instance you will need to have a similar look and feel on every single site.


This is important because it ensures a seamless and consistent experience for your customers and it looks much more professional and impressive.


Your website is going to be the main place where you show off your brand, but when someone visits your Facebook page or your Twitter page, you need to make sure they are greeted with the exact same logo, the same username, the same cover image and the same type of content. All of this will further reinforce their impressions of your brand and will make them much more impressed and much more likely to click ‘Like’.




Marketing Techniques


Now you could write an entire ebook just on marketing, so we won’t do that here. We will however touch briefly on how you’re going to enhance your brand through a few internet marketing strategies.


To begin with then, you’re going to create all those social media sites and ensure that you have prominent branding on each of them. At the same time though, you also need to ensure that your social media pages are providing value that’s relevant to your industry. This will reflect on your business and it will encourage more people to follow and share your content.


Think about your ‘value proposition’ and your mission statement and try to evoke this through your social media. Show images and posts that will inspire and move people and get them to really get behind your brand. In the case of WarmSocks, you might use Instagram to show pictures of people cuddled up by the fire, or reading a great book in the evening. This way you are using social media to promote the lifestyle that you’re selling.


And why not show a little bit of behind-the-scenes stuff too? This works particularly well if you have a ‘personal brand’ (meaning that you use your own name and likeness) but

even for start-ups this is a good way to show the energy and enthusiasm behind what you do.


Another important tool for your marketing will be creating a mailing list and a blog. These both allow you to use ‘content marketing’, which is what will bring people to your site and get people to read your content regularly. Here you need to think about what will bring people to your business in searches but also how you can further sell people on your vision and get them behind what you do.


Video also creates lots of great opportunities and especially if you choose to create a campaign or an event that will translate well to this medium.




Team Samrat Singh 

CEO

TEAM SAMRAT MULTI VENTURE 

www.tsm13.com

Comments

Post a Comment

Popular posts from this blog

Top 8 Niche To Build Interests, Expertise, and Audience - Team Samrat Singh

  The best niche for a blog depends on the blogger's interests, expertise, and audience. Some popular niche options include: Personal finance: This niche can include topics such as budgeting, saving money, investing, and credit management. Travel: This niche can include everything from budget travel to luxury travel, and can include tips, reviews, and destination guides. Food and cooking: This niche can include recipes, cooking tips, restaurant reviews, and food-related news. Personal development: This niche can include topics such as self-improvement, productivity, motivation, and goal-setting. Health and wellness: This niche can include topics such as fitness, nutrition, mental health, and alternative medicine. Parenting: This niche can include information and advice for parents on a wide range of topics, from pregnancy and childbirth to raising kids of all ages. Technology: This niche can include reviews of new products, tutorials, and insights on how to use technology in everyd
Post a Comment
Read more

You Don't Want to Miss These 3 Business Expansion Plans!

You Don't Want to Miss These 3 Business Expansion Plans! BY  Team Samrat Singh  1. Identify Your Niche You most likely already have a target audience to whom you promote your items. Let's be honest: you're probably seeking for ways to expand your market audience and profit...or you wouldn't be reading this article. Here's the truth: you don't need to reach a larger audience to improve your sales. Have you found any similarities in the characteristics of groups within your target audience? Perhaps you have a group of businesspeople, young mothers, and retirees who routinely make purchases. That is the setup I'm referring to. Consider the unique qualities of each group and divide your advertising into similar divisions, or niches. The advertising goods you distribute focus on the group's specific demands. General advertisements are not as effective as more targeted advertisements. Hey, we all sit up and take notice when someone recognizes our unique needs
Post a Comment
Read more

Easy Ways To Feel Happier.

Surprisingly Quick And Easy Ways To Feel Happier  By  Team Samrat Singh 3 All of us have days when we're out of sorts. You just wish you were in a better mood.   You've had days like that, haven't you? Perhaps you tried to get yourself into a better state of mind but struggled to achieve it. Sometimes we get stuck in our own emotional dumps and forget how easy it is to feel happier, so here are seven simple ways to lift your mood. Many people have found them useful. Some of them may surprise you! 1. Go for a walk.   Most people know that going for a short daily walk is one of the best forms of exercise. When you are feeling down it is even more beneficial. If you can, go into a natural environment with plants and birds. Can you think of such a setting not? What do you notice first? The different shades of greenery, the fresh smell of country air, the sounds of birds, or the sunlight shining through the trees? Make it real by taking a short stroll. 2. Listen to quality music
Post a Comment
Read more