Different
forms of tourism
There
are different types of tourism. The recent trend is moving toward niche
segments of tourism:
•
Medical/healthcare tourism • Adventure tourism • Heritage tourism • Ecotourism
• Rural tourism • Pilgrimage tourism
Medical
tourism
Medical
tourism also known as health tourism has emerged as one of the important
segments of the tourism industry. The term has been coined by travel agencies
and the mass media to describe the rapidly-growing practice of travelling
across international borders to for healthcare. Travelers typically seek
services such as elective procedures as well as complex specialised surgeries
such as joint replacement (knee/hip), cardiac, dental, and cosmetic surgeries.
Psychiatry, alternative treatments, and convalescent care are also available.
Several
factors have contributed to growth in medical tourism worldwide. These include:
Low
travel costs
Significant
reduction in travel costs worldwide has made travel to other countries for
medical treatments more affordable. This has also boosted industry growth.
High
growth of world-class medical treatments in developing countries
Healthcare
facilities in many developing countries have improved significantly in recent
years and their standards of healthcare are now on par with that in the US or
Western Europe.
Medical
tourism has done exceptionally well in India and the number of medical tourists
coming into the country is increasing. Rising healthcare costs in the developed
economies, especially the US and the UK, is forcing patients from the region to
look for cost-effective and alternative forms of treatment. India, with its
pool of highly trained and specialised doctors, good healthcare infrastructure
facilities, relatively lower cost of treatment and availability of alternative
forms of treatment such as Ayurveda, Yoga, Siddha, and Naturopathy is seeing
strong growth in medical tourism.
Medical
tourism is promoted through suitable packaging of identified best hospitals and
price banding as per treatment requirements. The medical costs in India are
much lower at around 25% of the costs in the European and US markets. Medical
tourism has grown swiftly despite the economic slowdown. The industry is still
at a nascent stage and holds immense potential.
The key
benefits of medical treatment and medical tourism in India are:
- World-class
treatment at fraction of the cost in western countries
- Patients
from more than 55 countries availing treatment in India
- Medical
technology, equipment, facilities and healthcare infrastructure in India
at par with international standards
- The
Indian doctors recognised among the best globally.
Various
medical treatments that can be availed in India include knee replacement, hip
replacement, cosmetic surgery, dental treatment, and cardiac care.
The
government is also taking several measures to promote medical tourism in the
country. This includes issuance of “Medical Visa” for patients and their
attendants coming to India for treatment. It has also requested the state
governments to promote healthcare packages. Under the Market Development
Assistance Scheme, financial assistance would be provided to medical tourism
service providers (MTSP), i.e. accredited hospitals and medical tourism
facilitators (travel agents and tour operators approved by the Ministry of
Tourism and engaged in medical tourism).
(Source Ministry Of Tourism)
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